D2C Brand
How Ember Lane Pivoted to Success in the Mindfulness Market
Pivoting from Failure: A D2C Brand’s Comeback Hook: The Story Behind the Scent Sara Malik’s kitchen always smelled like cinnamon and orange zest. Long before she thought of launching her own direct-to-consumer (D2C) brand, she experimented with homemade candles as stress relief from her consulting job. Friends would